Business View Magazine | March 2018

225 it beyond its immediate economic return.If you can’t sell a device again–whole–then you have to lookat the next layer.Then you have to lookat the next layer from that component level.Then there’s another layer after that,and that would be the baremetal extraction. Then,you’re reallylooking at howto economize from the left-over scrapwithout pulverizing and incinerating it–because that has no value.” PowerON’s various value propositions aremade manifest in the company’s four core services:Trade-in &Take Back; Buyback–Buy/Sell Excess; Processing, Refurbish&Repair; and 360° Recycling.Trade-in provides the company’s Fortune 500 customers an easilybranded“white label”trade-in solution for their consumer direct accounts,educational accounts,small business accounts,and enterprise accounts.Buy/Sell specializes in excess inventory,end of life,returned, service parts,and“as is”consumer electronics.The Pro- cessing,Refurbishing&Repair facility is R2,ISO9001, ISO14001 andOHSAS (Occupational Health and Safe- tyAssessment Series) certified,and includes logistics, repair,customer service,resale,and data destruction services.“We can get down to pulling a singleNAND chip off of a phone and performdata destruct on just the chip,”says Kelley. Kelleyelaborates on howPowerON’s diverse capa- bilities help separate it from its competitors:“We have a reuse part of our company andwe have the recycling part,”he explains.“Most companies that do recycling are not verygood at reusing product; it’s a lot easier for them to scrap it.And a lot of the companies that are into the retail or reuse space are actuallyverypoor at compliance and destructing product that peoplewant destroyed,and they’re verypoor at reclaiming parts and pieces.So,we do both sides of that market in order tomaximize thevalue for our customers.”In the past three years,PowerONhas divertednearly 5million electronicdevices from thewaste stream.These devic- es were either properly recycled,or reused and sold at a substantially reduced rate to thosewho needmore