Business View Magazine | March 2018

224 you have?And here’s what I have.’I could buyand sell anything.That’s reallyhowI started.” In the beginning,Kelleywas buying and selling used equipment,and then,employing his intimate knowledge of industryand product hardware, he began buying excess,newequipment that themanufacturers had and didn’t knowwhat to dowith.He,however,was able to find buyers by repositioning components in themarketplace and finding their appropriate niches. “Each of the companies had their own little nuances,”he recounts.“Acompany like HPhad all these excess monitors–literally tens of thousands of them that were all RGB (Red,Green,Blue).The problemwas-their normal market didn’t use RGB; it usedVGA(Video GraphicsArray).And so, theywere just stuckwith them.We were able to convert things fromonemarket to another and drive value,wheremaybe before,theywere going to scrap them.Since that time,our focus has been to find thevalue in the outside channels,or find something that’s going to be scrapped and find amarket for it.That’s what we’vebeen incredibly good at.” As PowerONevolved,it began to dive deeper down into itsvalue proposition.“Companies have needs for trade-in value; everybody’s buying and selling,”says NellyRamirez,Vice President of New Business.“But there’s more to that trade-invalue if you can find away tomake something out of POWERON SERVICES, INC. AT A GLANCE: POWERON WHAT: A reuser and recycler of consumer electronic products WHERE: Roseville, California WEBSITE: www.poweron.com