Business View Magazine | March 2018

204 FAULKNER PERRIN CUSTOM HOMES it is the right offering for thismarket and this level of home.” BVM: Inwhat ways do you feel you differentiate yourselves from the competition? Faulkner: “Quality,expertise,vision,build time,and a personal touch.Number 1:We feel our qualityand expertise ismatched by fewothers in this high-end space.Most of the builders aremore onmyside of the business,not having a background in true construction; it’s usuallyjust a construction supervisor that handles the operations of the company,whereas we have an actual owner of the companyhandling operations who is a technically-trained builder,and he participates on each and everyhouse.In addition,Kirk is allowed to focus purelyon operations; he doesn’t have to handle anyof the sales,marketing,finance side,dealingwith investors--those are completely separate,which is a big differentiator frommost other builders. “Next,vision is a differentiator for us.It’s our job to take the thoughts and dreams of the homeowner and put that first on paper,workingwith the architect to come upwith the perfect plan for their particular family; but also in real life bycoordinating the vision of the housewith the designer,as well,so,in the end,the family is overjoyed with the house theyhave just built. We areworking reallyhard to change the perception of the home building process and have trulychanged the opinions of everyone we have workedwith. “Another waywe differentiate ourselves from the competition is the time it takes to complete the home.