Business View Magazine | March 2018

203 themiddle-of-the-road,traditional style homes,we went a little further out of the box. “We startedwith aModern Farmhouse,then a Santa Barbara; a CaliforniaMediterranean; a Hill Country Contemporary; then a Cape Cod; a SophisticatedMod- ern,aModernTudor; thenwe did a reallymodern-con- temporaryhome.After we developed and sold our spechouses,we then turned and starteddoing custom jobs for customers who noware coming to us.We were heavily specbydesign and nowwe’re 90 percent customand 10 percent spechomes.Of the next 10 houses,nine are customand onlyone is spec.” BVM: Do you buyyour own lots? Faulkner: “Yes we buyour own lots. But some fami- lies purchase their own lots andwe are happyto build on their lot or ours.” BVM: Do you also have design services? Faulkner: “We do not.For the veryhigh-end custom homes that we build,the verybest architectural and designwork is required andwe feel this is done best byoutside firms.We onlyworkwith award-winning designers who have both the experience and the staff to handle a home like ours. Same for architects—while we workwith different firms,earlyonwe partnered withDavid Stocker of shmarchitects,as he allowed us to create distinctlycustomdesigned homes on every project,which is exactlywhat we wanted in our initial portfolio. Of course,we are happytoworkwith any architect or designer a couple is engagedwith,we just didn’t want to be a design/build firmas we don’t feel