Business View Magazine | March 2018

179 THE ELECTRICAL INDUSTRY…LIKE YOU’VE NEVER SEEN IT BEFORE! T he shift to digital systems is one of themost signifi- cant changes that societyhas experienced in the past century.Today,we are living in a global movement that connects everyone…to everything. Modern technologies help heighten the“connectivity”experi- ence that we have all come to expect.Consider the functionality in your mobile phone,which allows you to connect on demand; making a call using your device has almost become a secondary function! Newdigitized features in cars are also spurring new demand among consumers’experiences with connected solu- tions.There is likelymore technologybuilt into your car than an average home or office space today. The good news is that industries such as the electrical sector are bringing the promise of connected homes andworkenvi- ronments to reality.Driven byconcepts such as Smart Cities and Net Zero homes and buildings,the electrical industryhas come to recognize the newsocial responsibilityexpectations that have risen among consumers,requiring the need for connectivity in all aspects of everyday life. Beyond creating an electrically-driven digital experience, electrical manufacturers,distributors,and installers are banding together to supply intelligent products that are innovative,to adapt to ever-growing demands such as themovement towards digitization,automation and electrification; and sustainable,to preserve the environment by reducing our carbon footprint. ELECTRICAL INNOVATION MEETS MARKET DEMAND Digitization: Electrical innovation is at the forefront of product development today.The industry ismaking great strides to support amassmovement towards the“Internet of Things” (IoT),an intertwined networkof connected“things”that bridges BY SWATI VORA-PATEL Director of Research&Communications