March 2017 | Business View Magazine

14 15 Q uick. Conjure up a picture of the next vacation you want to take. Thanks to today’s stream of content and our ev- er-connected lives, you probably have a picture in your head of the dream beach, countryside, or cityscape that you’re dreaming of visiting. Technology’s impact on how, when, and even where we plan our travel is only accelerating. To tap into what this means for our travel planning habits, Cheapflights.com, the online leader in finding and publishing travel deals, surveyed over 1,000 Americans on everything from the primary reason they travel to the events in their lives that trigger them to look for a flight. The findings reveal Americans have big travel aspi- rations but are amazingly practical in much of their planning. Underscoring that we’re a country of travel dreamers, 64 percent of those surveyed report- ed having a “bucket list” of destinations they opening lines Modern Travel: Cheapflights Survey Delves IntoWhen, Where, andWhat Inspires Travel Dreams and Plans hope to visit one day. For women, in fact, that number is 68 percent. But we are drawn to travel for a mix of reasons. The biggest driver was “adventure and exploration” (27 percent) followed closely by “rest and relaxation” (25 percent). Other top choices were “new experi- ences” (16 percent) and “time away with family and friends” (15 percent). In today’s mobile world, planning a vacation can happen anytime and anywhere.With ac- cess to mobile flight search to a constant social media stream of travel photos and flight deals, travel inspiration is literally in the palm of your hand. Cheapflights.com set out to get to the bottom of when, where, and why Americans search for travel by surveying over 1,000 Amer- icans on their travel habits, from dreaming to doing and everything in between. Showing our practicality as travelers, a good deal has triggered an overwhelming majority