Business View Magazine - March 2016

66 Business View Magazine - April 2016 Business View Magazine - April 2016 67 Protect your franchise with help fromYESCO’s preferred insurance broker, Moreton & Company. franchise www.yesco.com/franchising Build A Brighter FutureWith A ing out of the sign industry because they gain synergy by having the service component along with their fab- rication division. We look for people who have good business sense, who appreciate our model, and are looking to develop a business-to-business service or- ganization. We don’t have people calling us all day long; we do more outreach, looking for people who have the financial wherewithal, as well as the business acumen, to be successful in running this business.” Young elaborates upon YESCO’s franchise-awarding methods, “Because a lot of our focus has been on small sign companies, we have the ability to naturally select. There are about 20,000 shops in the world, whether they’re doing electrical or the vinyl print and that kind of thing. We’ve focused more on the electri- cal and folks that we either have relationships with, through the utilization of resources with one of our oth- er companies, like manufacturing, or that are tied to the two key industry associations that naturally attract those who are truly interested. So, it’s kind of a natural selection process of whittling that 20,000 down. We have a qualification process, which is typical of a fran- chisor. We’ve got our net worth requirements; we have a discovery day requirement where we met them face- to-face; and a couple of additional components: credit, background check, and a lot of gut feel. There’s not a lot that go through that process that we turn away – there are some, but probably 85 or 90 percent of them make it through or they weed themselves out before they even get to that process.” Fisher believes that YESCO brings a great deal of value to its franchisees. “First of all, a fool-proof business model,” he states. “We have 47 company locations and have deployed this service model and demon-