Business View Magazine - March 2016

44 Business View Magazine - April 2016 Business View Magazine - April 2016 45 www. carolina comfort air .com Raleigh 6708 Westborough Dr. Raleigh, NC, 27612 (919) 977-4500 NC HVAC Lic #20515 Jacksonville 149 Rea St. Jacksonville, NC 28546 (910) 219-1061 NC HVAC Lic #32508 Dunn 200 Emmett Rd. Dunn, NC 28334 (910) 339-2374 NC HVAC Lic #29077 Clayton 5212 US 70 Bus. W. Clayton, NC 27520 (919) 550-7711 NC HVAC Lic #31589 PROUDLY BRINGING COMFORT TO H&H HOMES IN NORTH & SOUTH CAROLINA · Residential New Construction · Residential Service & Maintenance · Residential Replacement/Add-on · Light Commercial Service & Replacement  it on houses,” continued Rostetter. “Ralph recognized that pattern early on, anticipated the demand, and recognized that no other builder was building homes to meet the demand.” While the intense military focus enabled the company to remain insulated from the worst impacts of the glob- al recession, they understood that rising home costs kept the dream of home ownership out of reach for so many. So, the team got to work figuring out how they could further improve efficiencies to build a home with more value so that families could afford the space they needed. “H&H’s product reinvention resulted in the 2009 launching of its American Dream Collection, engi- neered to provide greater value for the dollar with more square footage, attractive home designs and open floor plans,” said Ralph Huff. “The success of that launch, a company focus on efficiency, and our expansion into Jacksonville, NC, home of Marine base Camp Lejeune and Goldsboro, home of Seymore John- son Air Force base led to H&H’s peak number of clos- ings (457) in 2010.” At the same time, H&H leadership saw need for non- military market diversification. Positive signals from markets like Raleigh and Wilm- ington and areas north pushed H&H to gradually ex- tend its reach to more civilian communities like Golds- boro and Moore County, and their success prompted a creep into territories south of Jacksonville. In the last 18 months, full-scale moves – complete with store- front offices – have been made into Charlotte, Wilm- ington and Myrtle Beach, S.C. “Due to a number of economic factors, this year saw a pretty significant decline in sales and closings in the