Business View Magazine - March 2016

12 Business View Magazine - April 2016 Business View Magazine - April 2016 13 Opening Lines Take Me Fishing and Vamos A Pescar Cast Off Third Annual Search for the Country’s Greatest Family Fishing & Boating Spots ponents. The Sweepstakes, which aims to increase awareness of the great family-friendly places across the country and get more families out on the water fishing and boating, is part of the Recreational Boating & Fishing Foundation's (RBFF) Take Me Fishing and Vamos A Pescar campaigns. "Fishing and boating are continually ranked among America's most popular outdoors activities. This data, along with the successes we've seen since our Sweep- stakes' inception, led us to add new features this year that will allow for even more people across the country to participate," said RBFF President and CEO, Frank Peterson. "Adding accessibility to a wide-reaching au- dience is especially important this year, as it is the National Park Service Centennial. The Centennial pro- vides us with an expanded opportunity and responsi- bility to remind and educate everyone about the posi- tive experiences fishing and boating provide, as well as the conservation benefits they have on our nation's waterways, from local, hidden gems to the country's most beautiful National Parks." This year's Sweepstakes includes several National Parks like the Everglades, which ranked No. 1 on the 2015 Top Places list. Offering more than 310 pre-se- lected family-friendly parks from across the U.S., en- trants can vote daily for the three parks they feel of- fer the best fishing and boating experience based on family amenities, location and the likeliness to catch a fish or enjoy a day on the water. The Sweepstakes voting duration is six weeks-long, ending on March 27, 2016 at 11:59pm EST. The parks with the most votes will make the list of the 2016 America's Top 100 Fam- ily Fishing and Boating Spots, which will be released during National Fishing and Boating Week from June 4 – 12, 2016. Those who enter the sweepstakes will have a chance to win an instant prize, a Take Me Fishing Drawstring bag. One lucky grand prize winner will receive their own memory-making experience from Take Me Fish- ing: a three-night, four-day stay for four at the Walt Disney World Resort, including a Guided Fishing Excur- sion. Full prize information can be found in the Official Rules. Since 2007, the Take Me Fishing campaign has played a critical role in introducing families and newcomers to boating and fishing; the campaign's Spanish-language counterpart, Vamos A Pescar, joined this effort when it launched in 2013. The campaigns have helped in generating $650M that is distributed to the states for projects conservation efforts. TakeMeFishing.org and VamosAPescar.org campaigns increase awareness of the need to protect, conserve and restore the nation's aquatic resources by encouraging participation in rec- reational boating and fishing. The America's Top Family Fishing and Boating Spots Instant Win and Sweepstakes is back for its third con- secutive year, and it's no fish tale that it will now cast a wider net to reach more people across the country than ever before, due to its new features, including a Spanish-language version and mobile-friendly com- New Features Increase Ease of Casting Votes; Promotion Offers Chance to Win Grand Prize Fishing Adventure at Walt Disney World Resort