Business View - March 2015 7
Editor’s
Note
Taking center stage in our North American edition for March is an in-depth feature piece on Heritage
Homes, a Fargo, N.D.-based operation whose operating values are focused far more on the home-
buying journey from start to finish, rather than simply on getting a signature on a dotted line.
The business was started in 1995, developed legs when current owner Tyrone Leslie joined on three
years later and has spent the subsequent time – Leslie purchased the company outright in 2006 – con-
structing a “Right Way Home” process that ensures buyers will have maximummemories and minimum
migraines.
Specifically, Heritage considers a woman’s style and family management tendencies and her typical
daily routine, then designs a home around those basics while considering bullet-point items like stor-
age and organization, entertaining preferences, flexible-living spaces and areas for de-stressing.
“The more that we can understand the languages and the different personalities, and the more that
we understand the lenses through which people look at houses – so we can better articulate how that
home has to be livable for them – it makes a difference,” Leslie said. “Compared to how we used to sell
and how most builders sell, and how we sell now, we’ve really hit the mark.
Check out the full-length Heritage Homes piece as well as other feature stories in this month’s issue,
alongside supplemental content in the form of Top 10 lists, the Opening Lines section and the latest
edition of our end-of-magazine feature – “Exit Interview” – which will include snippets from one of our
best interview conversations.
Please feel free to contact me with any comments or critiques, as well as suggestions for ways we can
continue to provide a publication that’s pertinent, educational and entertaining.
Until next month…
Regards,
Lyle Fitzsimmons
Vice President, Editorial
Business View Magazine
