Business View Magazine | June 2022

82 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 6 with a phone call, the price is negotiated, and if they’re calling from a distance, they probably already know of the Bennington or Four Winns brand. If they want to finance their purchase, they can submit a credit application. We use digital tools like FaceTime to build up a customer relationship and solutions like DocuSign to sign all the necessary documents.” Hall’s also boasts a successful partnership with Kool Stuff Transport – a shipper with a team of about six drivers. “They haul for several OEM manufacturers in the industry and not only can they deliver a boat but they will carry out a demo on that boat, which is a really nice bonus for our customers,” Hayden says. If the customers want to visit a store in person, Hall’s Sport Center provides four options: two locations are in Muskegon, one is in Grand Haven, and another one in Standale, Michigan is called the Grand Rapids store. The company has