Business View Magazine | June 2022

217 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 6 FOUR CORNERS REGIONAL A I RPORT Well known as an outdoor lover’s paradise, Farmington is the ideal basecamp to the Four Corners and the perfect destination for exploring nature and experiencing beautiful northwest New Mexico. A number of adventures await families and outdoor enthusiasts alike. Explore an area steeped in culture and history. Offering both self-guided and guided tours, Farmington’s rich history is showcased with a variety of historical sites, including Salmon Ruins & Heritage Park, Aztec Ruins National Monument, Dinétah Rock Art & Pueblitos and Chaco Culture National Historical Park. Continue exploring the cultures of the area in Historic Downtown Farmington as you visit art galleries, trading posts and the new Museum of Navajo Art & Culture. For an otherworldly experience, hike the Bisti/De-Na-Zin Wilderness. One of the most astonishing landscapes in the United States, this area boasts striking hoodoos and a variety of other unique rock formations in what was once a coastal swamp of an inland sea. Fish five lakes, raft or kayak the Animas River, paddle board at Lake Farmington or kick it up a notch on a Jeep tour in Chokecherry Canyon. Request a free vacation guide at FarmingtonNM.org and get ready to Jolt Your Journey. ...... For more information, please visit our website FarmingtonNM.org pain at the gas pump, but with the airlines, fuel is a significant cost of their operation and it basically doubled. When you go to buy an airline ticket today, you’ll see a massive increase in the price of fares that’s being driven in a large part by the tremendous increase in the cost of fuel. We’ve got our eyes open to attract any carrier to multiple destinations to get service reignited here at Four Corners, but right now they’re all scrambling to re-establish the route structure they had before the pandemic. “Leisure travel is starting to pick back up. There’s a lot of confidence but I think the high fares may slow the recovery. There are just so many variables involved in what it will take for a carrier to be in a position to serve our community. We did a very detailed marketing study, and the market has always been here, it’s just a matter of time before they can talk to us about starting a new service.”