Business View Magazine | June 2022

163 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 6 LEX I TAS may typically already be buying from someone else,” Buckland comments. “Our biggest driver of organic growth has been referrals, which is accomplished by providing great customer service.” Of course, even with its plethora of talented individuals, whether trained or hired, Lexitas still faced significant challenges as a result of the COVID-19 pandemic. Remote solutions were essential for the company given it largely dealt with customer-facing processes. Depositions typically took place in one of Lexitas’ conference rooms with the witness, court reporter, videographer, attorney, and opposing counsel all sitting together. Through COVID-related court closures, it took three to four months for some legal professionals to adopt remote depositions after the court started offering remote hearings. “We went from 95% of our business being in-person to nothing being in-person, almost overnight,” Buckland says. “We have a patented technology that we used for our remote depositions, so we have continued to utilize this technology and strongly believe that it’s here to stay. There’s such trust in doing depositions remotely now, that a significant amount will continue taking place via this channel.” Lexitas also acquired a case tracking company by the name “eLaw” that allows law firms and individual attorneys to proactively manage their caseloads. This type of technology has helped attorneys save time, ensure they never miss an appearance, and track case outcomes. The many acquisitions that Lexitas is involved in could lead to some confusion for new and existing customers. However, the company has a branding strategy that ensures an acquired business can still reach all its clients, includes the reasoning behind the acquisition, and conveys the types of benefits it will deliver from a resource perspective. Typically, any acquisition’s brand transition is a gradual process, where companies don’t change their brand until Lexitas is 100% confident that it won’t provide any disruption to clients. In addition to branding, Lexitas also has to have a robust compliance strategy. Particularly, as it operates across multiple states. “We have to be up-to-date at all times,” Buckland admits. “We have people in place monitoring both state and federal laws whether it applies to court reporting, medical record retrieval, or our subpoena process. If you don’t follow the rules to the letter, as listed by state or federal law, you are putting your client at risk of having their cases thrown out, or facing financial penalties.” Looking three to five years down the line, the main trend on the horizon is the accelerated adaptation of technologies over and beyond what was typically present prior to the COVID-19 pandemic. Buckland shares, “I’m extremely excited from a software perspective