Business View Magazine | June 2022

16 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 6 travelers first, because we fundamentally believe that when travelers win – we all win,” added Kern. “By helping everyone take advantage of our technology and supply, Open World will make it possible for our new and existing partners to thrive in the travel market with a suite of solutions tailored to their needs, all powered by our immense artificial intelligence and machine learning capabilities,” said Rathi Murthy, Chief Technology Officer, Expedia Group. “Choice is also accounted for in our new platform. Partners will be able to pick and choose exactly what works for them.” As the platform matures, it will become a place where developers, data scientists, marketers, entrepreneurs, and others can create new ways to encourage and enable people to travel. Reimagined Marketplace Rewards Partners for Traveler Experience Expedia Group also announced a reimagined marketplace that puts traveler experience at its core. Using a breadth of data signals, including traveler reviews, customer service interactions and more, each hotel property will receive a new, guest experience score. This score will directly impact the search and sort factors that drive visibility in Expedia Group’s marketplace algorithm. Partners will receive personalized insights and actionable recommendations to improve their guest experience scores in line with traveler expectations. Incentivizing partners to deliver better experiences by shifting more bookings to those who score well, the company expects to create better connections between partners and travelers and greater traveler long-term loyalty for all. “We are redesigning our marketplace all around traveler experience. Travelers search for the right experience at all price points and all levels of Expedia Group Open World Technology Platform The company announced Expedia Group Open World, its new, purpose-built technology platform created for partners of all sizes to leverage and configure products and services needed to succeed in the travel ecosystem. The platform will deliver an entire ecommerce suite, with building blocks like, payments, fraud, conversations, and service, that anyone can use to accelerate, enhance, or even enter the travel business. “Whether you’re a bank with a rewards program, an airline who wants to expand their offering, a specialty travel agent focused on underserved travelers, or a TikTok influencer helping the world dream of their next destination, if you want to be in the travel business, the Open World platform can help anyone succeed. Our platform, combined with the new innovations we announced today, is driven by our desire to put