Business View Magazine | June 2022

15 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 6 EXPEDIA GROUP UNVEILS NEW STRATEGY TO SERVE TRAVELERS, PARTNERS, AND THE INDUSTRY Company announces new technology platform, marketplace, and traveler benefits at EXPLORE 22 Las Vegas, NV - At its annual partner event, EXPLORE, Expedia Group debuted a three-tiered strategy to redefine its place in travel, including a new technology platform to power the industry called Expedia Group™ Open World; a reimagined marketplace that rewards partners for delivering great traveler experiences; and a focus on developing traveler technology that provides the right information to increase booking confidence. “This isn’t the Expedia Group we were two years ago, let alone two decades ago,” said Vice Chairman and CEO, Peter Kern, referencing the company’s inception in the late 1990s and the fact that EXPLORE was last hosted live two years ago. “We spent the last two years reimagining our potential and decided it was time for a much-needed change. Rather than a market that has become commoditized around price, we envision a world where travelers are served the right option for their needs, with transparency around value and expectations. We are excited to share the ways we are bringing that to life.” Our platform, combined with the new innovations we announced today, is driven by our desire to put travelers first, because we fundamentally believe that when travelers win–we all win OPENING L INES