Business View Magazine | June 2022

105 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 6 SULL I VAN-PARKHI LL AUTOMOT I VE average is going to be on those new vehicles. I think manufacturers have already figured that out. Once the semiconductor shortage isn’t a shortage anymore, I think you’re still going to see them relooking at how many they want to supply their dealers with.” Orders for new cars are experiencing delays, and the length of time depends on the type of car. According to Taylor, “If it’s a domestic car, we have the ability to source those within a two to three month timeframe. But if it is an imported car, like any of the higher end Mercedes-Benz or Volvo units, those can take anywhere between three and six months.” Parkhill explains that they are educating is very good for our business.” “It also taught us that we can do more with what we have,” adds Jacob Tucker, General Manager at Sullivan-Parkhill. “For example, we no longer need to outsource personnel. We just train more and teach how to do various things in each department. We learned a lot through COVID.” One way they’ve had to adapt is with less inventory, trying to do more with less. Parkhill explains, “There are a lot of pre-owned vehicles in the lot these days. There are some new ones, too, but those move quickly. We are doing a really good job in regard to selling the new cars before they get here. As long as we can keep that train going, the higher the front-end