Business View Magazine | Volume 8, Issue 6

90 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 6 Lumber F or over nine decades, the name Sears Trostel has become synonymous with superior quality and service in the wood products industry, earning the respect of industry peers and satisfied customers, alike. Today, Sears Trostel is the source for the highest quality lumber, custom millwork, specialty wood products, FSC® certified products, and top tool brands. Serving commercial and retail customers throughout Colorado and Rocky Mountain communities since 1929, the company’s 10,000-piece moulding and interior trim library, Lean Manufacturing processes, and huge portolio of products and services are unmatched in the region. A key secret of Sears Trostel’s success is the company’s ability to stand strong in the face of adversity. The COVID-19 pandemic has been a rollercoaster ride for Sears Trostel Lumber & Millwork. Early on, tight public health restrictions reduced the number of people coming into the Riverside Avenue retail location in Fort Collins, Colorado. As a result, sales were G R O W I N G W I T H C O L O R A D O S I N C E 1 9 2 9