Business View Magazine | Volume 8, Issue 6

75 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 6 F I RST RESOURCE MANAGEMENT GROUP INC . satellite images from partners like Planet Labs that capture every tree on the planet every few hours, including on cloudy days,” explains Green. “We then process and package that data into a data product that gives our clients a wide range of forest inventory information.” The company provides this inventory data across Canada to clients like the government of Saskatchewan, ensuring they have current information to operate competitively in a fast- moving market environment. FRMG’s corporate setup places all its forest experts within a consultative and highly integrated environment. When forest experts join the company, they find other experts within their field or adjacent fields to bounce ideas off, which is not as common for foresters working for industry or government. “When a forester joins FRMG, they have the opportunity to work with other foresters in a job where others elsewhere frequently work in isolation,” says Vivier. “They are also working across a forest area the size of a small European country, allowing enough space to grow professionally and experience different aspects of forest management.” Green adds, “Usually, if you join a forest management unit in a larger company, you are destined to either remain in that unit for the rest of your career or grow into another career field. What we see at FRMG is young foresters coming in and becoming specialized in areas like silviculture because they have lots of room to grow in that area.” Such growth opportunities have also made it easy for the company to recruit while the rest of the industry struggles to find qualified personnel. Camilla Rewucki, FRMG Planning Forester, surveying trees planted by FRMG. Phil Green, CEO, FRMG, explaining how satellites produce forest inventory to MInister Yaabuski and MPP Rudy Cuzzetto.