Business View Magazine | Volume 8, Issue 6

62 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 6 S ustainable Forestry Initiative Inc. (SFI) is an independent, non-profit organization focused on advancing sustainability through forest-focused collaboration. SFI works with the forest sector, conservation groups, academics, researchers, brand owners, resource professionals, landowners, educators, local communities, Indigenous Peoples, and governments. Working with this broad network, the organization leverages SFI- certified forests and products as powerful tools to help solve sustainability challenges such as climate action, conservation of biodiversity, education of future generations, and sustainable economic development. To learn more about the Sustainable Forestry Initiative, Business View asked Kathy Abusow, SFI’s President & CEO, for her insights into the organization and the valuable role it plays in the sector. BVM: Can you share the background on SFI and your current mandate? Abusow: “SFI’s vision is a world that values and benefits from sustainably managed forests and our mission is to advance sustainability through forest-focused collaboration. Our vision and mission drive everything we do. It helps align our work with the current business and consumer perspectives in the marketplace, such as helping organizations meet their sustainability and ESG goals and helps us address global challenges such as: climate mitigation, fire resilience, biodiversity recovery, community issues like economic development and job training, youth education, and more. INABLE TIATIVE INC. (SFI) better choices for le and the planet