them to utilize our outdoor arena during the summer time.” The outdoor arena will set the stage for a new rodeo partnership at the MontanaFair, adding to the excitement of this classic event.“We truly appreciate the chamber’s support with what we’re trying to accomplish here,” imparts Field.“At a facility like this with an outdoor arena, we’re not limited to just rodeo and equine events. We can do some of the smaller concerts in an outdoor area, as opposed to bringing everybody inside the building on a nice summer evening.” IT TAKES A COMMUNITY MetraPark recognizes the value of its partnerships, from First Interstate Bank, who hold the arena’s naming rights, to the many collaborations that help elevate the venue and the community.These include local non profits and community groups, as well as entities such as the Tourism Business Improvement District, who generate lodging tax revenue.“That is a significant funder of supporting MetraPark as well as other tourism aspects,” conveys Brewer. “We’ve also got a very focused media team in town, whether it’s our TV stations, newspaper, and others that really partner and give a lot of visibility, broadcasting live at MetraPark and creating that regional excitement about things that are going on at Metra.” FUTURE PLANS Over the next 24 months,MetraPark aims to expand its sports offerings and cultivate new events, specifically during the fall and winter months. Brewer says these align with the Chamber’s key priorities. “We have developed the first sports commission within our 58 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06
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