University, where he has lived and worked for over two decades.“A lot of people coming to me now are buying houses that need to be reinvented for today’s looks and needs.” The shift toward renovation reflects broader market dynamics. With mortgage rates remaining elevated and Houston’s luxury home market generating $5.7 billion in economic activity last year, many homeowners are choosing to renovate rather than relocate. Crow anticipated this trend. “Many have realized that if they sell their house and buy a new house with the new interest rates, the math isn’t working. So, a lot of people are deciding to stay put and renovate,” he explains. His company, which generates between $10 million and $25 million in revenue annually, has positioned itself at the intersection of creativity and practicality, offering clients a path to modern luxury without leaving their established neighborhoods. WEST UNIVERSITY’S TRANSFORMATION West University’s evolution mirrors Houston’s broader luxury housing market, where changing demographics and property values drive renovation over new construction. The neighborhood, which has seen land values increase 95 percent over the past decade, attracts affluent buyers seeking larger properties in established areas. “West University has a uniqueness of being its own city within the city of Houston,” Crow explains. “My feeling about West University is the property values have been pretty steady increasing even during the bad times. West U’s been pretty good.” The area’s resilience stems partly from an influx of high-income professionals relocating from other cities. “A lot of what’s going on in the world has caused an influx of higher income individuals moving to Houston and finding the West U market very appealing because of the proximity to downtown and the value of what you get here versus the cities they’re coming from.” Yet West University presents specific challenges. “They want large lots, and West U’s negative is they don’t have a lot of large lots. They have large properties, but there’s 4,000-foot houses on 6,000foot lots. So, there’s no yards on those type houses,” 41 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06 STONEHENGE CLASSIC HOMES, INC.
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