simply doesn’t feel like driving that day,” Mestroni notes.“While carriers rarely offer rebates since they’ve still paid for fuel and completed the transport, I feel obligated to provide discounts to customers, knowing they’ll return with more business. We serve as that essential bridge between carriers’ binary responses and customers requiring more comprehensive support.” This philosophy drives consistent operational practice throughout the organization. “When you work here, customer service is paramount,” Mestroni emphasizes. “Care for your customers, and they’ll return, creating a positive cycle where you can pay employees fairly while continuously growing your customer base.” TORONTO’S LOGISTICS HUB AND CAPITAL INVESTMENTS North Atlantic’s location is two hours outside the Toronto area but we predominantly work with companies inside the GTA allowing technology to give us the presence that we are still in the city while having the luxury of working outside of it with IP telephony still holding onto our 416 (Toronto Area code) numbers. “Toronto functions as an excellent hub for transportation networks,” Mestroni explains. “When moving freight from New York to Vancouver, shipments typically route through Toronto for crossdocking before continuing west on Canadian carriers. Being located here gives us access to an extensive customer base within our time zone.” The Toronto-area logistics sector generates approximately $6 billion annually, representing roughly 4.3% of Ontario’s GDP.The region’s multimodal capabilities include proximity to four international airports, extensive rail infrastructure, and strategic positioning along the Highway 401 corridor, North America’s busiest freight route connecting the U.S. Midwest to Eastern Canadian markets. Beyond geographic advantages, North Atlantic has made significant capital investments to secure its long-term market position. The most substantial commitment came four years ago with the purchase of a permanent headquarters facility. “Since our last feature article, we acquired our own 130 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 06
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