It now has a dedicated marketing division to enhance its visibility on social media and improve customer access to its services through online portals. The focus is on new pool construction and marketing their remodeling, maintenance, and retail services. These efforts also align with the company’s larger goal of becoming the one-stop shop for all things pool-related for its customers, which it’s already doing, as 90% - 95% of the customers the company builds pools for also use Claffey Pools for all other pool related services. DIVING INTO THE FUTURE Looking ahead, Claffey Pools is focused on expanding its remodel and maintenance departments. The company anticipates significant growth in these areas as more homeowners seek to enhance their pools and backyard spaces. Claffey Pools recently completed a major expansion of their facilities. This includes a new outdoor showroom, a design center, a sales office, and a large warehouse. These additions will enable the company to showcase its work, assist clients in design decisions, and manage their growing operations more efficiently. However, the core of Claffey Pools’ success is undoubtedly its emphasis on relationships and continuous training. Claffey Pools is constantly looking internally to refine its partnerships and base employee expertise across the board. Internally, the company teaches and trains employees, ensuring everyone is up-to-date with the latest industry standards, certifications, and technologies. It maintains strong partnerships with key suppliers like Fluidra (formerly Jandy) and Pebble Technology, ensuring its employees have the best materials and equipment. This dedication to training and relationships lies at Transforming Outdoor Spaces VISIT: nptpool.com Exclusivelyavailableat From the shimmer of a glass tile to the dazzling aggregate of a quartz pool finish… NPT delivers the wide collections and deep expertise to make dream backyards a reality. Explore the leading designs of Tile, Pool Finish, and Hardscapes—across Contemporary, Tropical, Traditional, andModern styles. LEADING COLLECTIONS, ESTHETIC & DIVERSE DESIGN 60 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 06
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