Texas experienced a major supply chain freeze during the pandemic, which caused a major pile-up for the company. “We estimated we replaced $3.5 million in poolrelated products over a 100-mile radius for 1100 of our customers in 10 weeks,” Claffey explains, noting how the company had been flooded with over 1000 requests in just the first three days of the freeze. While conditions like this would spell certain doom for the average company, Claffey Pools managed to turn this natural disaster into a success story. Thanks to a bit of foresight and decisive action, the company went into the pandemic-induced freeze with a surplus of parts, tools, and everything else they needed to do business. “We called every local distributor we use, our manufacturers, and we secured every bit of possible equipment we could buy before anybody else even thought about it,” Claffey explains, thanking her brother Charlie for proposing the countermeasure. The company also implemented an online communication portal to help update customers and provide them with easy-to-follow video guides for pool owners to winterize their equipment. These step-by-step instructions point to a series of fluorescent labels that the company started to label on all equipment as a standard to help customers easily locate specific pieces of equipment when watching the video guides. This in combination with the company’s proactive 57 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 06 CLAFFEY POOLS
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