Over time, the company expanded its services to include outdoor living projects, like building cabanas and even entirely new departments. Claffey Pools currently boasts an impressive list of departments it has opened over the years, including a separate remodeling, service, warranty, and most recently, a weekly cleaning and maintenance department. “We have full maintenance,but we used to subcontract that out, and now we’re a lifetime partner to our customers. A lifetime company from the building of the pool to service, warranty, and then as they need to remodel,” says Owner Shelly Claffey. Claffey Pools also operates a retail store selling pool chemicals, toys, and furniture. Departmental diversification has proven to be the golden strategy for Claffey Pools, as it has allowed the company to tap into new sources of revenue while further cultivating its overall brand reputation. ADAPTABILITY AS THE CORPORATE ADVANTAGE Like many companies, the COVID-19 pandemic presented significant challenges for Claffey Pools. 56 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 06
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