As a family-owned business, establishing a strong brand identity that communicates reliability, quality, and exceptional service is equally important. So, part of the company’s larger expansion strategy involves cultivating a more engaging online presence to complement its already stellar reputation. As Claffey Pools expands, efficiency and quality control remain paramount. The company maintains a highly skilled and knowledgeable workforce, providing ongoing training, and ensuring that all staff are equipped with the latest tools and certifications. The company’s unmatched relationship management has resulted in a customer-centric culture where clients feel valued and heard, fostering immense loyalty and repeat business. This includes offering personalized services, prompt responses to inquiries, and a seamless customer experience from initial consultation to project completion and ongoing maintenance. For Claffey Pools, the goal is to become the only place their customers turn to when they’re in need, and based on its robust portfolio of beautifully crafted pools, it is well on its way to achieving that. EXPANDING BEYOND THE FAMILY VISION Paul Claffey, the founder of Claffey Pools, originally hailed fromWisconsin.As a mason by trade, he faced the challenges of cold winters, which limited his work opportunities. Seeking better prospects, Paul moved his family to Texas, where he continued his work as a stonemason for several years before deciding to start his own company in 1987. As it began growing, running the business became a unified family effort. His youngest son, Brian, worked in the field. Meanwhile, his daughter, Shelly, assisted with administrative tasks. The eldest sibling, Charlie, who had just graduated from Texas Wesleyan with a finance degree, brought a vision of growth and corporate structure to the company. Together, the family’s unique skills and shared values created a strong foundation for Claffey Pools, and over time, Paul’s children bought him out of the company as part of a 10-year succession plan. That leaves us with the current Claffey Pools, which has seen some positive changes over the years. The company initially focused on constructing inground gunite swimming pools and spas, which remained their primary business for many years. 55 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 06 CLAFFEY POOLS
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