shingles on the rakes and the eaves.” COVERING THE TECHNOLOGY GAP WHILE LOOKING TO THE FUTURE An area in which Allen is particularly proud and in part attributes to Brookens Construction’s leading position in the local market is its implementation of leading technology seamlessly integrated into its overall business model. Whether working on large multi-family projects or single family dwellings open communication with its customers and transparency are held paramount, Allen insists. Technology has helped to ensure that these principles are easily translated. “In 2016 we started off with JobNimbus which was one of a handful of CRM’s available,” Allen begins. “By 2020 we began to find limitations in what that software was able to provide for us so we started using this program called Zapier that builds integrations between different software that don’t have integrations built in so we could just go and connect with QuickBooks for example.” This has led to further technology development and the adoption of a technology department devoted to automating the business based on its core values and business model. “We have a custom CRM at this point and a fulltime software engineer and we have created an IT department with three specialists in it whose job it is to make sure that we are at the forefront of technology,” Allen summarizes. With technology and automation in full focus, the best in the field working as part of a valued team and the customer up-front in all the decisions that are made, Brookens Construction will continue to do what it does best; cover the customer with an unparalleled construction experience one roof at a time. keeps the environmental realities of its market in mind when carrying out a roofing restoration project. “We are putting well above code requirements for the ice and water shield which is an adhesive-backed underlayment product that is in this region intended to prevent damage from ice dams which are pretty common here,” Allen says. “We are always going above and beyond with just the amount of fasteners per shingle and just little things that most homeowners and consumers are never going to consider, such as going from three or four nails per shingle to six nails per shingle to give you enhanced wind protection and by using starter 40 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 06
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