By acting as a helpful middleman between the homeowner and the insurance process, Brookens Construction plays a key role in providing useful information as well as relevant suggestions that assist in covering all the bases when it comes to much-needed damage repairs and associated insurance coverage concerns. “Our business model is insurance restoration,” Brandon Allen, Co-Owner of Brookens Construction, describes. “Over the last 10 to 15 years we have had more and more frequent damaging weather events in our region in the midwest and we have noticed this shift over the last decade or so into our region and specifically in Wisconsin. In the three markets that we primarily serve we see damaging weather, particularly hail and wind storms that come through and destroy people’s roofs and exteriors of their homes,” Allen continues. “In the insurance restoration world we would be considered a storm catcher,” he says.“We perform the retail operations. If you need a roof on your house, we come up with an estimate and when a storm hits, everybody in the affected area, which is an isolated, consolidated area, needs a roofer and we are there.” COVERING WINNING ROOFING SERVICES AND SOLUTIONS Allen is quick to highlight the perks of choosing Brookens Construction over its local competitors and goes on to describe the process that the company undertakes with each project. After performing a cost-free inspection, Brookens Construction produces a very detailed photo report. “Our report involves descriptions of what we are seeing, what the storm dates were according to NOAA data, and also includes our recommendations based on our findings,” Allen outlines. To ease any concerns the best they can, Brookens Construction goes one step further and helps to direct often apprehensive homeowners through the ins and outs of the insurance process that is within their legal and business capacity. 36 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 06
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