Business View Magazine June 2023

39 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 6 without the requirement of much customization which makes it easier for our customers. We want to send power through periods of lower demand, which makes it (more efficient.” The importance of e-Zinc’s Mission, Vision, and Core Values Larsen points to e-Zinc’s vision, mission and core values as a way to better describe the company’s goals and how they will evolve in the coming years. He describes its mission as working to develop the world’s most affordable, safe, and reliable long-duration energy storage product. The company creates energy storage for the world’s harshest environments and most critical applications while using ubiquitous and recyclable materials. Through candid collaboration with its customers, Larsen highlights the company’s goal to seek to improve environments and lives and to enable growth and energy security. E-Z INC The company’s vision is to provide access to affordable, clean, and reliable energy for all. Its core values include truth, results, team, mastery, value, and safety. In fact, when e-Zinc’s leaders are looking to hire new talent, they search not just for technological knowledge but for candidates that fit this company culture. He illustrates that the value of ‘truth’, which was instilled in the team by the Founder, refers to an honest and authentic assessment of both the company and customer needs. It includes complete transparency and candor. The core value of ‘results’ translates as a relentless pursuit of corporate objectives, that include proactively troubleshooting problems with a curious and creative mind. Results also require maintaining a sense of urgency while taking calculated risks. Finally, the third core value ‘mastery’ is about more than just knowledge. It is a tenacious commitment to domain expertise, underpinned by a passionate work ethic and dedication to learning and self-improvement. Safety is a