Business View Magazine June 2023

29 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 6 AEROSEAL the sealing services is a big part of the process, Eberly says. Company leaders hope to grow their list of key stakeholders while creating relevant stories that display value to prospects. One way to do that is to appeal directly to homeowners and commercial building decision-makers. But the dealer networks remain important because of the potential volume of customers they can help identify. “We want to always keep our dealer networks in mind because they have tremendous reach,” Eberly says. “Education is a big part of our process so that we can remain (subject matter experts).” Telling the Aeroseal story to builders and other contractors can help as well. Local municipalities are increasingly adding new code requirements to support sustainability and energy efficiency in new construction builds, Eberly says. These builders and consumers can directly take advantage of rebates and other financial incentives. Building and maintaining a staff of experienced professionals Aeroseal’s staff and revenue have ironically grown even during the early days of the COVID pandemic in 2020. More consumers were spending money on their homes and housing prices soared. There quickly became a need for the company to hire at a furious pace, even as more Americans were deciding to not work full-time or take a permanent or short-term break from their careers. Retention of existing employees has not been an issue despite the national labor shortage many employers are experiencing, says Leanna Gensler, Director, Human Resources for the company. As a small-town company headquartered in Miamisburg, Ohio, about 45 minutes north of Cincinnati. Aeroseal has grown its culture as a rural start-up and has maintained that “small company feels, big company services” approach as it has grown. That includes allowing employees to spend one workday each month working on a project at Aeroseal that is of particular importance to them, even if it is not a short-term need. Gensler and her team offer numerous free educational courses and certified training opportunities to