Business View Magazine June 2023

134 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 6 introduced is the “Ask Bruno” service. Bruno Sementilli was the CEO of Quorum Federal Credit Union until 2022 and retired after 35 years at the company. The new service was named after him and is designed to answer members’ questions and educate them on various offerings. The education of members is vital for Quorum Federal Credit Union, which is why they developed and launched a learning hub that is being expanded on constantly. “We have over 400 articles that are very concise. They are also timely and informative, and 70% of the content in this learning hub is exclusive to Quorum Federal Credit Union. This content is developed for the members at every juncture in their life stage,” says Armetta. Topics in the educational section include home and family, money management, careers, retirement, cybersecurity, tools, and technology. These articles cover a comprehensive range of topics, ensuring that no matter what stage of life a member is at, there’s an educational article to inform them on the subject matter. Quorum Federal Credit Union also partner with balanced financial fitness companies that assist members in repairing their credit scores if they find themselves in a problematic financial situation. These partners also offer counselors to guide these individuals if and when needed. With so much material being produced, Quorum Federal Credit Union’s learning hub was awarded a Credit Union National Association (CUNA) Diamond Award in 2021 in the content category. And this year, the company was awarded another award by CUNA in the category of financial education. “Financial education empowers our members across the spectrum of demographics. Once they understand what options are available to them, they can take advantage,” says Armetta. pandemic-ready before we knew it was going to happen. Over the last several years, we’ve made significant investments into digital transformation, which eventually positioned us ahead of the competitive curve.” Recently, the banking environment has seen raised interest rates, but again, due to the unique business structure of Quorum Federal Credit Union, the company was able to pass on savings and bolster product offerings due to its lack of infrastructure costs. As a low-income designated credit union, a little more than half of Quorum Federal Credit Union’s clients fall within this designation. The rest of the establishment’s clientele varies widely and spans many demographics. Capturing this large group is a result of reinvesting into the Union’s digital footprint. Which has created a service that is frictionless, self-service, and allows for remote access. Another digital element Carlene Armetta