Business View Magazine June 2023

132 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 6 uorum Federal Credit Union is an institution that operates differently compared to other credit unions. With over 75,000 members, the credit union knows it is the number one source of excellent quality, unique banking products. The credit union is an entirely online operation, redefining the sector they operate in, and allowing them to have members across the country. This means that Quorum Federal Credit is not a segmented or community-based operation. “We like to convey to our members that we’ve redefined our community as one that operates and lives online,” says Carlene Armetta, Chief Marketing Officer at Quorum Federal Credit Union. Quorum Federal Credit Union has invested in its user interface and offers its members a frictionless online and digital experience that is also robust and easy to use for business. The union has also ensured that they drive as much of their loan business as possible by establishing robust partnerships with mortgage brokers. The credit union also has an account executive force that works with these brokers, enabling the company to drum up more business. Quorum Federal Credit Union prides itself on being a credit union that will always offer flexible services and product suites in loans and deposits. As a low-income designated credit union, the company services members across the spectrum. Q ETTER IENCE ITAL