Business View Magazine June 2023

130 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 6 PREFERRED VENDOR/PARTNER n Kasasa kasasa.com Kasasa is a financial technology and marketing provider committed to driving results for community banks and credit unions through branded retail products, world-class marketing, and expert consulting services. Today, their combined network of community financial institutions represents the 4th largest branch banking network in the country. n Fiserv, Inc www.fiserv.com As a global leader in payments and financial technology, Fiserv helps financial institutions achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale solution. (financial institutions), but we also are committed to our branches and providing in-person service,” Hay says. He adds that a large percentage of members still want to conduct transactions in a branch setting, and/or prefer to speak with a representative on loans or longer-term needs face-to-face. The rest of 2023 will see DFCU continue to improve its online platform and engage in local efforts to support deserving community charities. Hay wants the credit union to take several steps to “optimize the member experience.” DFCU is accomplishing this by implementing predictive analytics into its system. This essentially uses artificial intelligence to better predict future member needs on an individual basis. In short, members “want products and services that are more customized,” Hay says. They don’t want to see emails or even digital ads about mortgages if they just paid off their mortgage, he added. With “smart” messaging DFCU executives expect even higher member satisfaction scores, retention, and more direct member referrals.