Business View Magazine June 2023

126 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 3 interactive content platform that teaches real-world finance to more than 100,000 teachers in over 50 percent of U.S. schools. DFCU works with Banzai to access customized financial literacy programs it presents through its team members to students at area schools. Hay believes there is a clear void of financial literacy within our community and reviewing such topics with students – or even adults – on such topics as budgeting, the impact of credit card debt, and more is important. “The goal is to help consumers and our members make a decision that fits what their goals are,” Hay says. Treating employees like family members Like all businesses, DFCU experiences employee turnover, but Hay says it happens less frequently than for many other businesses in the financial services and retail sectors. One reason for this is the level of flexibility that employees have to experience a work/life balance that is convenient for them and their families. DFCU allows employees to work remotely when necessary and feasible. The executive team understands that employees have life challenges from time to time and that caring for a sick loved one, finding daycare options, and even putting down a pet are important life moments. According to Hay, this flexibility is important because it gives people time to recover from a challenge or take care of a family member in a way that other employers may not allow. This mindset also helps to retain top-performing employees, which members appreciate. As Hay says, some members will wait longer to meet with their favorite teller, a telltale sign of customer loyalty. Another example of treating employees well is giving them the ability to advance their careers and industry knowledge in a way that payments fiserv.com Innovate. Again. Future-forward solutions for a digital world.