Business View Magazine | June 2020

58 BUSINESS VIEW MAGAZINE JUNE 2020 necessarily just those ready for graduation. And we’re partnering with the Waukesha County Business Alliance on their Schools for Skills program. They bring school-aged kids into manufacturing facilities to show them all the cool things about manufacturing and try to get them interested early on, so they can consider making that a career in their future.” With a 90 year history of excellence, it’s no surprise that APC has a good number of long- term contracts with customers and vendors – several they’ve been dealing with over 30 years and those relationships are just as valuable, today. When it comes to reaching out to potential new customers, APC relies for the most part on their online presence. According to Bear Hoff, “We have a very effective website, in fact, we are number one on most of the search engines when people search for ASME pressure vessels. We have had record growth just using our website and ThomasNet.” (The Thomas Register of American Manufacturers, now ThomasNet, is an online platform for supplier discovery and product sourcing in the US and Canada). The cumulative experiences of the past 90 years have forged an outstanding legacy for Alloy Products Corp. as an industry leader. But, in the end, what it all boils down to is the people. “One of our biggest assets is that we’ve been a family- owned company for four generations,” says Bear Hoff, “and we continue to extend that family feeling out to our employees. We look at this as a family environment and we want to keep it that way in the future. That’s a good point for people looking into us for purchasing and also for someone who wants to work here. It’s one of the things I’m most proud of. Nine decades would never have been possible without the stellar employees we have had throughout the years and the continued support from our long- time customers.”