Business View Magazine | June 2020

57 BUSINESS VIEW MAGAZINE JUNE 2020 ALLOY PRODUCTS CORP . The unique work culture of helping, supporting, and training employees so they can perform to their full potential is paramount at APC; the significant role that its 90-plus employees play in the continued success and growth of the business has not gone unnoticed by the company. Indeed, the cohesive teamwork and bonds created during various team building activities have helped make APC a force to be reckoned with in their industry. Another notable example of ‘togetherness’ - through APC’s involvement in charitable causes, children’s events and other initiatives, the entire extended family of employees unite for a greater cause. Betsy Bear Hoff has a unique perspective as a fourth-generation employee and a well- respected woman executive in a traditional male-centered industry. Bear Hoff is not only exceedingly proud of her heritage but also well versed in how to propel her family company forward. She notes, “Our primary revenue driver is stainless steel pressure vessels, that’s the only market we’re in right now, concentrating our focus on the pharmaceutical and the specialty chemicals markets. There are very few– maybe five – direct competitors in this market. And I think our commitment to quality and our great working relationships with customers are two big positives that really help us grow. With that in mind, we are looking at expanding our square footage in the not too distant future. The space we’re looking at is very close to us; within a two- block radius of our current location.” As for the longer term future, Bear Hoff admits, “Top of my agenda would be sales growth. We’ve had record growth over the past five years and I’d like that to carry on. I would also like to continue getting the youth of today interested in manufacturing, again. There are some great jobs in the manufacturing sector that I think are being overlooked by many of today’s young people. At APC, one of the big things we’re doing to conquer the skilled labor shortage is looking at younger kids – 7th, 8th, 9th, 10th grades, not