Business View Magazine | June 2020

42 BUSINESS VIEW MAGAZINE JUNE 2020 use our data is substantially worse. And we also know how lucrative this can be for the fraudsters. For example, in just two hours, with a 4 percent yield on millions of calls, fraudsters could make $2-10 million with that scam. This kind of thing is operated at industry scale by the fraudsters, and you need an industry-scale data set that’s curated, which is what we provide within our Information as a Service TruNumber family. In addition to protecting service providers and their customers from contacting high risk numbers, we help companies route legitimate calls and content all around the world with the latest information. That’s another big piece of TruNumber and its family of platforms.” BVM: What solutions do you provide for simplifying B2C communications? Drake: “TruReach is a B2C-oriented family of platforms. We manage a cloud-based API suite for texting between a business and the subscriber they wish to reach on whatever network they are on and via any phone number type – whether it is a traditional 10-digit number, a toll-free number, or a short code. Fundamentally, that’s because the texting backend is really complicated with all the networks it might have to traverse to connect. So, we provide that layer of simplification to make business texting seamless. That’s really important for brands to be able to focus on their business. After all, their business may not know the complexities of text messaging networks. We also manage the identities and branding of enterprises who want their consumer audience to trust that they are engaging legitimate businesses. Our platforms provide information services to manage this trust at national scale.” BVM: What are the most important things you’d like people to know about iconectiv? Drake: “We provide ecosystem-wide solutions at national scale. That is a very unique skill in the industry and comes from our DNA. We are at the core of trust for robocall mitigation in