Business View Magazine | June 2020

40 BUSINESS VIEW MAGAZINE JUNE 2020 That extends across the company and to our customers and partners. Our messaging and fraud prevention services have been in high demand and we have made significant progress on rolling out several key components of our trusted communications portfolio globally. I believe we will come out of this a stronger company and we’ve managed to master adapting to the changes pretty well.” BVM: Do you think more companies will continue to carry on with remote work, given what they’re learning and the capabilities that are available? Drake: “I read an article that said digital engagement as opposed to face to face has gained five years of adoption in the course of five weeks because of Covid-19. Everyone’s learning to engage their customers remotely – customers who never would have done such a thing and would have insisted on transacting in person are engaging in these ways. That is absolutely a trend. I’ve even heard, anecdotally, from good friends in different companies that prior policies about work at home that were discouraged are no longer seen that way. So, I think we’ll find that work at home and customer engagement, all has a new face to it.” BVM: Dealing with an onslaught of fraudsters has become a major issue. How does iconectiv address one-ring call scams and other communication fraud concerns? Drake: “We have a very competitive and differentiated solution for the one-ring call scam with much better accuracy in our numbering intelligence. With this type of fraud, the scammer intentionally hangs up after letting the call ring just one time. When the recipient calls back the number, they are unwittingly charged a premium amount for the phone call. Some of these callbacks can be as much as $50 a minute. Our focus is on helping service providers identify and prevent the fraud from happening in the first place – rather than evaluating it after the fact and course correcting. For example, we have customers that have saved their subscriber base from over half a million incoming attempts to trick end users into calling these expensive numbers back. Our solution helps service providers catch them at their source and stop them before ever reaching the consumer. “We know the impact on companies that don’t