Business View Magazine | June 2020

30 BUSINESS VIEW MAGAZINE JUNE 2020 Q & A : INV I S ION COMMUNI CAT IONS everything you can for your ‘community’? Tanner: “Recognizing that coronavirus put our industry at high risk, we started our own internal task force back in February. We ran several workstreams around the financial impact, communications and protocols with employees and clients, and means of addressing our clients’ business needs. “Our primary focus was the health and well- being of our employees and clients. We assigned teams to develop communication plans and a cadence with these key stakeholders. Our account teams immediately reached out to clients to offer any support needed, including brainstorming sessions and pivot workshops. Our production team did the same with our partners. “For our employees, we began holding weekly all-company staff meetings and near-daily office huddles. Also, we took the opportunity for those remote workers with available time to tackle some of our internal initiatives and projects. This ranged from tracking and auditing virtual events and documenting key learnings to share with our clients to virtual brainstorms to identify new engagement tactics for virtual audiences. Keeping all employees engaged and contributing is essential during these uncertain times.” Success Stories BVM: What key moves have you made during the crisis that have given you leverage in your industry? Tanner: “We were very proactive in anticipating the needs of our clients. We quickly developed tools including a decision tree to help clients determine the path best suited for their needs, and we had consultation calls with almost all of our clients to help them think through a strategy if they were moving forward with their programs. This also allowed us to partner with clients on a broader digital communication plan. Knowing they would need to edit down the content for their virtual event, we helped them develop a campaign to pulse out their content over many months. “We felt compelled to do everything possible to ensure our clients’ success, working with agility and creativity to develop solutions for their challenges. We continue to lead the pivoting process with our Pivot Playbook , content-first approach, and worksheets, communication matrix templates, and a complimentary Pivot Workshop for clients to develop a custom pivot plan. “We also are preparing for what will come next, helping clients move safely back to what we expect will be a lot of hybrid events. We continue to hold regular webinars on topics we hear our clients are grappling with, including one on the pivot from face-to-face to virtual and another on how to rethink content when shifting to digital. And we are currently designing several more.”