Business View Magazine | June 2020

29 BUSINESS VIEW MAGAZINE JUNE 2020 solutions agency. As part of this trajectory, we’ve meaningfully augmented our strategy and creative offerings over the past 13 years, and in 2018, we acquired Hectic Digital. “Since the beginning, we have been most proud of the work we do with and for our clients. In addition to retaining valued clients long- term, we have successfully demonstrated our value to new clients and, consequently, we have diversified our business across industries and increased the number of clients over $1M, lessening our risk.” Challenge in the Industry BVM: How has your business changed since the start of the Covid-19 crisis? Have you had to pivot any internal or external processes? How do you continue to provide value to clients? Tanner: “During this health crisis, we believed that brands needed to continue – and even increase – communications with their employees, customers, and partners. To that end, we quickly formed an internal task force to design digital solutions to support our clients, and we brought those solutions to market quickly. “We developed a Pivot Playbook to provide end-to-end guidance and tools, enabling our clients to evaluate their options and execute impactful digital programs instead of face- to-face ones. Our Playbook covers everything from adapting content to best serve a digital audience to selecting the right platforms, based on needed functionality. We also developed a complimentary virtual workshop designed to help clients develop a custom plan that would address their specific needs. The result: Our clients have a roadmap for delivering on their business objectives during these times, and they can socialize it internally and use it to gain alignment. “Knowing how many brands were struggling to develop their own pivot plans during such a high-pressure moment in time, we also put together a webinar to share best practices and the tools we developed to provide guidance. We invited our client Jeanne Robb, VP, Strategic Events, from DocuSign, to share her experience. She had two programs loading into the San Francisco Hilton right when the shelter-in- place order went into effect in California. Together, we worked for 72 hours straight to pivot her face-to-face event to two virtual events. This allowed the audience to remain at home safely while DocuSign was still able to share their key messaging – and audience and executives couldn’t have been more pleased. We subsequently have worked with Genentech, Atlassian, and RMS to deliver virtual programs, and we have another half-dozen in pre- production now.” Culture BVM: How have you maintained your employees, vendors, and clients to ensure you are doing Jill Tanner, SVP Creative Design and Marketing at InVision Communications