Business View Magazine | June 2019

99 BUSINESS VIEW MAGAZINE JUNE 2019 CAS I TA ENTERPR I SES , INC . 14 to 19 units a week, averaging 700 a year, and has just under a hundred employees. During peak seasons, like the months leading up to summer, the demand becomes so high that there is a six month waiting period. “It really is a lot of word of mouth," explains Lang. "There is one licensed dealership, Casita Travel Trailers, conveniently located in Rice, that is the only dealership that is authorized to sell new Casita units in the world. But, we are nationally known and we do business in Canada and up north. 40-45 percent of our sales are not in Texas. We do a lot of sales in Montana and Washington, areas that are popular for hiking and camping." Utilizing a very different sales model, Casita has created a program called the Casita Companion Program, where they have customers all over the United States who are willing to showcase their own trailer if someone is interested. Once you call the dealer, you are put in touch with an owner in your own area and you can go tour an RV - one that is already in use. Casita believes that their customers are so loyal that they will make good representatives for displaying their product. “After that, you phone us up and we will manufacture a trailer specifically for you," says Lang. “Some of the customizations you can do, for example, people up north often do not want the air conditioner. If there is something else that