Business View Magazine | June 2019

64 BUSINESS VIEW MAGAZINE JUNE 2019 layers. First and foremost, is the competition that surrounds him, particularly in downtown Kansas City. “We’re not as big as the Kansas City Convention Center, but we certainly do compete for some of the same pieces of business, and also with the Crown Center and larger downtown hotels. But we’re a small, regional convention center that drives mid-size revenue, so we also compete on a regional basis with St. Louis, Tulsa, Oklahoma City, Omaha, and Des Moines for conventions and trade shows business.” Mitchell’s marketing approach focuses on the needs of the clients and turning good reviews into testimonial marketing. “We always try to be the easy place to do business,” he maintains. “Meeting planners have enough headaches—the logistics of putting on a program are incredible. We always try to be the venue that says ‘yes,’ the venue that’s easy. The culture we have is a relaxed and welcoming culture. Our clients feel that, and they report that to us, and that loyalty is what keeps them coming back.”