Business View Magazine | June 2019

41 BUSINESS VIEW MAGAZINE JUNE 2019 develop the Centre in some other areas, such as providing an indoor running track, more indoor tennis courts, and an increased use of state-of- the-art feedback technology for teaching and coaching. “A lot further down the road, we’re exploring the option to put on a retractable roof,” he avers. “That’s a big ticket item and probably not something we can fund on our own.” Meanwhile, the Aviva Centre will continue in its dual, and decidedly, singular, role. There’s the not- for-profit association: “There aren’t other national organizations for tennis in Canada,” says Lant. “We’re it.” And there’s the commercial business: “We are the only purpose-built, pro-tennis facility in Canada. In terms of a major tennis stadium for this level of competition; we’re the only one. So, we’re very unique from that standpoint.” THE AV I VA CENTRE