Business View Magazine | June 2019

399 BUSINESS VIEW MAGAZINE JUNE 2019 CENTURY 21 JUDGE F I TE COMPANY “The real estate company is the hub of the wheel for everything else that we do,” says Chief Operating Officer, Eric Fite, the third generation to help run the family-owned enterprise. “It feeds insurance, it feeds mortgages, it feeds title. By providing great service to our real estate agents and our clients with these other services, we’re able to create interest and excitement around referring buyers and sellers to our other services. But the real estate company is at the core of it all.” Today, C21 Judge Fite Company has 23 regional offices with close to 800 real estate professionals who cover 19 north Texas counties. It is part of the worldwide network of Century 21, which has 8,000 franchise brokers and 118,000 affiliated sales associates in 80 countries. 21 Judge Fite is the 3rd largest real estate company in the DFW Metroplex, the largest Century 21 franchise in a nine-state region, and the #4 Century 21 company in the world, in units closed. Over the past year, Fite reports that the company has been busy implementing the global rebranding campaign initiated by Century 21, globally, in March, 2018. “Their reasoning was to dust it off and make it relevant, again,” he explains. “So, they retired the old logo and branding that had been around for 40 years and moved to a new sleek design, a more modern image, a more luxury image – something that was a little more relevant to today’s marketplace. We’ve been focusing on that rebrand and updating all of our material. We have a brand new website we launched earlier this year; we are rebranding our yard signs and all of our building signs are in process to be redone; as well as all of our internal and external documents. You can imagine the amount of work it takes to pull off a rebranding. We have a two-year time frame to get it done, but we put it on the fast path to get it done within a year.” Another focus, this past year, according to Fite, was on the company’s “infrastructure, leadership, and core values; really identifying who we were and who we are now; focusing on our people and growing them in terms of their abilities and their tools, and the things they have at their fingertips to be successful in our business; making them the very best real estate agents, or managers, or staff