Business View Magazine | June 2019

22 BUSINESS VIEW MAGAZINE JUNE 2019 Advantage and The Leadership Campaign, Morey has advised a who’s who of Fortune 500 CEOs and companies and many of the world’s top political leaders, including five Nobel Peace Prize winners. Eugene Burger was dubbed by Magic Magazine as “one of the 100 most influential magicians of the 20th century.” He wrote 15 best-selling books for the magic trade and his deep understanding of magic won him four awards from Hollywood’s legendary Magic Castle. The book, Creating Business Magic, is dedicated to Mr. Burger, who passed away during publication. John E. McLaughlin was formerly Acting Director of the Central Intelligence Agency. Both at the CIA and today, McLaughlin draws on the principles of magic to teach intelligence analysis and management. He is currently a senior research fellow in the Merrill Center for Strategic Studies at the Paul H. Nitze School of Advanced International Studies (SAIS) of Johns Hopkins University. Forecasting, LLC. Acknowledging that business leaders and managers struggle to find ways to crack through their own corporate politics and bureaucratic silos, Morey’s book coaches you across eleven pragmatic steps to unlock and drive day-to-day innovation in your business. To take control of and define the future. “Most market- leading companies only innovate around the edges because they have a core fear of change,” says NFL Hall of Fame QB and serial entrepreneur Fran Tarkenton. “David Morey totally understands this and can help you unlock the creativity it takes to truly invent the future.” Email innovation@playoffense.com to receive a sample chapter. David Copperfield, who wrote the foreword for Creating Business Magic, is the first living illusionist to be honored by a star on the Hollywood Walk of Fame. He has won over 21 Emmy awards for his ground-breaking television specials and currently performs over 600 sold-out shows every year at the MGM Grand in Las Vegas. He holds 11 Guinness World Records and has sold more tickets than any other solo entertainer in history, with ticket sales in the billions—more than Frank Sinatra, Michael Jackson, and Elvis. CREATING BUSINESS MAGIC David Morey, Eugene Burger, John E. McLaughlin ISBN: 9781633537347 US Release Date: May 15, 2018