Business View Magazine | June 2019

21 BUSINESS VIEW MAGAZINE JUNE 2019 BOOKMARKED without getting mired down in the mundane, “that’s the way we’ve always done it” approach. The authors have laid out the guidelines, challenged the status quo, and produced one helluva of a good read. No illusions, here. Your perceptions might change, your imagination may stir, and if you follow the path, you can access the unlimited focus and energy of the entrepreneur. And isn’t that the magic we all yearn to find again? ABOUT THE AUTHORS David Morey, Chairman and CEO of DMG Global and Vice Chairman of Core Strategy Group, is one of America’s leading strategic consultants—and one of the most sought-after speakers, performers, and magicians. For over three decades, he has studied magic and performed around the world, including at President Barack Obama’s Inaugural ball. The award-winning coauthor of The Underdog New Release Following up on the resounding success of Creating Business Magic, David Morey’s latest publication, INNOVATING INNOVATION: Leadership Tools to Make Revolutionary Change Happen for You and Your Business (Mango Publishing Group) is designed for companies seeking to drive change leadership and business breakthrough. It builds on the author’s work advising 19 winning global presidential campaigns, 5 Nobel Peace Prize winners, and a who’s who of Fortune 500 CEOs and companies. Arguing that innovation, today, is broken but can be fixed and can be taught, the book presents a step-by-step and practical framework for change leadership. “Anyone who thinks about change should read this book,” writes Elliot Stein, Chairman of Acertas, LLC and Senturion