Business View Magazine | June 2019

20 BUSINESS VIEW MAGAZINE JUNE 2019 BOOKMARKED As such, the trio deftly brings to the stage proven examples from long-past, recent history, and current times –Apple, IBM, Houdini, World Wars I and II, the telephone, the smart phone, Brylcreem vs. Vitalis, Lockheed’s ‘skunkworks’– and highlights the tenets of business magic that fed their ultimate success, evolution, or demise. The reader is encouraged to “work backward from imagination” and “think different.” As every garage start-up entrepreneur knows well, “innovation happens outside and along the periphery,” and success doesn’t always happen the first time around. Using the book’s nine strategies, outlined in fascinating detail with more than a hint of bold, persons at any level in any industry can learn to: Forget reality; Reboot aspiration; Imagine first; Disorganize innovation; Cheat pre-emptively; Redirect your audience; Grab the dialogue; Overcome and prevail; and Empower belief. Refreshing, right? There is really nothing mystical about the process, perhaps a little misdirection, or indeed targeted direction, to lead your audience where you want them to go. Show them what you want them to see. Creating Business Magic puts the focus on defining yourself, your business, and your future pictured Co-author, David Morey