Business View Magazine | June 2019

19 BUSINESS VIEW MAGAZINE JUNE 2019 Creating Business Magic written by David Morey, Eugene Burger, and John E. McLaughlin Reviewed by Business View Magazine Associate Editor, Lorie Steiner T he book’s full title is Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business. If that isn’t enough to catch your attention, the cover also boasts the quote: “Explains how thinking like a magician can take you and your endeavors to new heights of success.” So sayeth, David Copperfield… yes, that David Copperfield - unparalleled master of magic and illusion, and an extraordinary businessperson, himself, who has parlayed his talent and intuitive understanding of the human thought process into global recognition. And riches. The fact that Copperfield acknowledges this book in his foreword as “a solid, sparkling argument that imagination empowers the real magician inside us all” is a testament to the unique journey awaiting the reader in the pages ahead. A collaboration of highly successful leaders from diverse business sectors, Creating Business Magic offers a wealth of insights and analogies from David Morey, one of America’s leading strategic consultants; Eugene Burger (who sadly passed away during publication), author of 15 bestsellers for the magic trade; and John E. McLaughlin, former Acting Director of the CIA. The common denominator: they are all professional magicians.