June 2018

120 121 SULLIVAN SOLAR POWER was just me, and in order to secure projects, I had to speak to homeowners and organizations at a level they understood and educate them about the environmental, financial, and societal bene- fits of going solar,” he explains. “That approach was well-received back then, and still is today, because people don’t want to be sold, they want to make the decisions, themselves. So, we give people the tools they need to see if solar makes sense to them and if they decide to move forward, they do so. As a result of taking an educational approach to sales and development, we enjoy a good reputation in the market and we get 50 percent of our business from referrals.” Sullivan’s approach to education also extends to his workforce. The company is only one of 10 in the U.S. that is accredited by the North Ameri- can Board of Certified Energy Practitioners (NAB- CEP), which tests professionals for competency in solar power design and installation practices. His company was the fourth in the nation to get this prestigious accreditation in 2014 and remains the only company with it in Orange County and San Diego County. “As part of NABCEP, we have to make sure that every person in the company gets training to ensure that we keep our accreditation,” he states. “So, every person in the company is re- quired to get an entry level certificate from NAB- CEP, and we put them through weeks of training so that they can do so. After a year of employ- ment, they need to get an advanced certificate from NABCEP in order to continue being em- ployed at the company because our commitment to quality is what our customers are looking for, The right partner makes a world of difference MAKE WAY FOR THE NEW #1. The Panasonic HIT ® is quite simply one of the world’s best solar panels, combining high efficiency with the industry’s lowest degradation rate. We back up that claim with a powerful 25-year warranty which guarantees a degradation rate of less than 0.26% a year—tops in the industry. So you’ll achieve a robust 90.76% of rated output power after 25 years. And unlike our competitors, HIT ® panels won’t fizzle when the mercury rises. A low, –0.258%/°C temperature coefficient helps maintain high energy output on the hottest days. Best of all, a partnership with Panasonic means you have the power of a nearly 100-year-old company and 40-year solar industry pioneer standing behind you. Want to be the best? Start by installing the best. Panasonic HIT ® . Learn more at na.panasonic.com/us/solarpanels Every few decades a new world of op- portunity emerges for small businesses. Today, that opportunity is in solar ener- gy. Choosing the right partner who can support you throughout your journey to success is essential. Panasonic has been pioneering solar power since the green revolution began. Starting with production of high efficien- cy amorphous cell technology in 1975, no one has spent more time on solar research and development. In 1997, our innovative HIT® solar panel introduced high-efficiency panels to the world. When you install Panasonic HIT® solar panels, you’ll provide homeowners with what we believe are the most efficient so- lar modules available today. And with full support of one of America’s most trusted brands, Panasonic installers confidently stand behind their work with our Triple Guard 25-year warranty which covers product, performance and labor. Since our founding in 1918 and through the 100 years since, adaptability to emerging innovation and best-in-class quality drives us to serve you better. Developing solar technologies across ever-changing business and social land- scapes allows us to make the world a better place. Panasonic Solar. Environmentally and economically responsible for you, your customers and the planet. Let’s take your business to profitable new levels together.