Business View Magazine | July 2022

41 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 7 From a broader perspective, supply uncertainty indicates the disruptive nature of the industry, which may not yet have the robust structures that other mature industries have to cushion them from occasional shocks. “As a nascent industry, solar is more susceptible to factors like regulatory policy changes and labor shortages. These are the main reasons as a company, we are working at building resilience so we can continue operating at the same high level despite shifting market dynamics,” explains Kasselman. Over the years, Kasselman Solar has shifted to residential solar installations for financial, strategic, and moral reasons, all of which align with its founder’s ethos. “The cost of living has increased significantly due to inflation and a sharp rise in energy cost,” Kasselman says. “So, we are focused on providing relief to homeowners at this point and will shift back to commercial when the conditions for households improve.” Besides installing solar arrays, Kasselman Solar also installs battery systems that continue to evolve and improve as innovative technologies emerge. One such technology is a MicroGrid solar system. According to Kasselman, “In this system, the solar array charges your battery while at the same time the battery is discharging and powering your home. So, in a prolonged outage, the battery can continuously charge and discharge as long as the solar arrays are getting sunshine.” The company hopes that such advances in battery systems will help phase out diesel- powered backup generators and replace them with solar-powered batteries, eliminating the cost of fuel and costly generator maintenance for customers. With such advances looming on the horizon, Kasselman Solar is positioning itself for more growth built on relationships, trust, and truth. For Pepe, the company’s future involves continuing KASSELMAN SOLAR